Buying Guides · June 16, 2026
Porsche Design Tower: The Dezervator, the Brand, and the Future of Car-Centric Living
When Gil Dezer and Porsche Design Group announced a residential tower where residents could park their cars in their living room, the world was sceptical. When it opened in 2017, the Dezervator changed the conversation about what luxury residential architecture could be.
By Condo Invest Miami Research · Editorial & market research · 8 min read
The Idea That Changed Everything
In 2013 Gil Dezer — the Miami developer whose family had already transformed Sunny Isles Beach with a series of Trump-branded towers — unveiled his most audacious plan: a residential skyscraper where owners would park not in a shared garage but in a private glass-enclosed bay next to their living room, delivered by a patented robotic car elevator called the Dezervator. The concept invited equal parts fascination and scepticism. When Porsche Design Tower opened in 2017, the sceptics went quiet.
The tower at 18555 Collins Avenue in Sunny Isles Beach is the product of Dezer Development partnering with Porsche Design Group — the Porsche subsidiary that produces everything from sunglasses to luggage. The project applies Porsche’s design doctrine — precision engineering, functional elegance, and a performance-first aesthetic — to residential architecture. The result provoked global conversation and established a new architectural benchmark.
The Dezervator: Engineering as Architecture
The Dezervator defines the building and fixes its reputation. A chain of robotic car elevators moves vehicles from street-level entry to a private glass garage on each residence’s floor. Owners drive onto a street-level platform, exit the car, and the Dezervator lifts, rotates if needed, and deposits the vehicle into the glass bay that forms part of the apartment.
The glass garage is an intentional design element, not a utility closet. It sits beside the living room behind floor-to-ceiling glass and functions as a private display case — an automotive gallery visible from the main living spaces. The theatrical effect turns a Porsche 911 or Ferrari Roma into interior sculpture framed by the Atlantic.
The mechanics match the image. The system accepts vehicles up to 6,000 pounds and 7 feet in height. The robotic platform operates with millimetre precision and completes the transfer from street to garage in approximately three minutes. The Dezervator has run reliably since opening, proving the idea was engineering, not a stunt.
The Architecture: Porsche Design Principles in Built Form
Sieger Suarez Architects, a Miami practice experienced in luxury high-rises, translated Porsche’s visual language into architecture: clean horizontals, a restrained palette of glass and concrete, and a discipline of proportion over ornament.
At 60 stories and 641 feet, the tower ranks among the tallest on Collins Avenue. The facade is organised around the cadence of the private garages — glass boxes punctuating each residential level and creating a motif that reads clearly from the beach and the water. At night, illuminated garages turn the tower into a vertical gallery of automotive art.
The ground level functions as a motor court — a covered arrival sequence that references the porte-cochère of great European hotels and the paddock of a racing circuit. Residents arrive by car, meet a concierge, and proceed directly to the Dezervator entry. Every step reinforces the building’s automotive identity.
The Residences: Automotive Living Redefined
Porsche Design Tower contains 132 residences across 60 floors, with units ranging from 4,600 square feet for a half-floor residence to over 17,000 square feet for full-floor penthouses. Every residence includes a private glass garage for two to four vehicles, delivered by the Dezervator.
Porsche Design Group’s interior team worked with a Miami-based residential designer to specify interiors. The palette reads like a Porsche interior: brushed aluminium, carbon fibre accents, leather upholstery, and neutral tones that let the car provide the colour. Kitchens feature Miele appliances — a Porsche partner brand — and custom cabinetry engineered to Porsche tolerances.
Bathrooms use large-format stone, freestanding soaking tubs, and frameless glass enclosures. A unified smart-home interface controls lighting, climate, shading, and the Dezervator from a single Porsche Design-branded touchscreen.
The penthouses occupy the upper floors and reach a specification that ranks among Florida’s most extraordinary residences. Full-floor penthouses — 17,000 square feet with private rooftop terraces, private pools, and garages for up to four vehicles — stand among the largest and most expensive homes in the state.
Amenities: The Club Experience
The amenity program reads like a private automotive club with a full luxury-resort offering. The ground-level motor court and car wash facility — staffed by dedicated automotive valets — make a direct statement, but the wider program supports everyday living at a high level.
The oceanfront pool deck features a resort-style pool, private cabanas, a beach club, and direct beach access. The spa includes treatment rooms, a steam room, a sauna, and a vitality pool. The fitness centre, equipped by Technogym, includes a dedicated cycling studio. A private cinema, wine cellar, and business centre round out the offerings.
Concierge service extends to Porsche’s network: track days at Homestead-Miami Speedway, Porsche driving experiences, and access to a curated fleet of Porsche vehicles for residents. For buyers who treat cars as central possessions, the program integrates automotive culture into daily life in a way no other building does.
The Investment Case
Porsche Design Tower occupies a unique spot in Sunny Isles Beach: it is the only building in the world that offers the Dezervator experience, creating an absolute scarcity. There is no comparable product anywhere — not in Miami, not in New York, not in Dubai. That uniqueness converted directly into price and appreciation.
At launch in 2013, residences started at approximately $4M. By 2026 comparable units trade in the $6M to $12M range, with penthouses commanding $20M to $50M. The rental market performs strongly, attracting automotive enthusiasts, international executives, and seasonal residents who prize oceanfront location and automotive amenity.
Sunny Isles Beach’s push into ultra-luxury — driven by projects such as Jade Signature, Regalia, and Turnberry Ocean Club — created a market that supports continued appreciation. Within that context, Porsche Design Tower’s singular positioning ensures it will keep a premium to the broader market.
Key Facts
Detail · Specification
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Address · 18555 Collins Avenue, Sunny Isles Beach, FL 33160
Architect · Sieger Suarez Architects
Interior Design · Porsche Design Group
Developer · Dezer Development
Completed · 2017
Stories · 60 floors
Residences · 132 units
Size Range · 4,600 – 17,000+ sq ft
Bedrooms · 3 to 5+ bedrooms
Current Pricing · From $6M (half-floor) to $50M+ (penthouse)
Dezervator · Robotic car elevator for 2–4 vehicles per residence
The Verdict
Porsche Design Tower stands as one of the most original residential buildings on the planet. The Dezervator is not a novelty; it created a new luxury category by folding automotive passion into the architecture itself. Combine Porsche Design Group’s interior language, Sieger Suarez’s measured execution, and an Atlantic-front site in one of Miami’s most exclusive enclaves, and you have a building that performs as a home and as an investment.
For buyers who accept that the finest possessions demand the finest setting — and who believe a Porsche parked in your living room overlooking the Atlantic is expression, not excess — there is only one address that will do.
For current availability, floor plans, and investment analysis, contact our team.